Category: Social & Creator
This category will award creative social thinking and strategic influencer/creator marketing solutions.
As The Council You Will Look For:
The Jury will look for: work that demonstrates how levels of engagement, community building, social reach and the creative use of social media, brand ambassadors, creators, celebrities and influencers led to commercial success.
KPI’s:
Entries must demonstrate a quantifiable impact (results) towards the problem being addressed, isolated for the specific period of the campaign:
Additional Supporting KPI’s (showing uplift in any of the following kpi’s only makes the case stronger):
- Earned Media vs. Benchmark
- Engagement vs. Benchmark
- All-in budget, compared to annual budget and market share/competition
Campaigns to score for:
NB: The campaigns listed below cannot be clicked to score or edit them directly.
- Black Crown - Afrobeatanicals
- Flying Fish - Eat before you fish / Fly Gogos
- Carling Black Label - Champion Moms
- Stella Artois - The Racquet Club
- Castle Lager - Castle Lager: Heritage of Craft
- Brutal Fruit - Brutal Fruit Spritzer The Pink Table
- Castle Milk Stout - ANCESTORS DAY